CASE FILE NO. 001 · SUBJECT ON RECORD
subject photo — on file
VERIFIED
EXPERT
SINCE 2015
EXPERT
SINCE 2015
subject photo — on fileJemma McColgan
SENIOR CONTENT EDITOR — CASINO.ORG // FILE OPENED: 10+ YRS INDUSTRY SERVICE
subject photo — on fileSENIOR CONTENT EDITOR — CASINO.ORG // FILE OPENED: 10+ YRS INDUSTRY SERVICE
— background check —
The route into iGaming wasn't a straight line. A Bachelor of Arts in Economics from the University of Strathclyde came first, followed by a graduate programme in London that never quite fit — so she dropped it and moved to Malta instead. That's where this industry actually found her. A long-running habit of writing short fiction, paired with a genuine love of sports betting and casino play, made the switch feel less like a career change and more like a homecoming.
Since then she's sat on both sides of the business: inside an operator with the LeoVegas Group, and on the affiliate side with Casino.org. Ten-plus years across content, marketing and odds compilation later, that dual vantage point is exactly what makes her read on a casino or sportsbook site hard to fake.
— evidence tags (click to declassify) —
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tap the black bar— case log: professional history —
— field rules —
— press clippings —
Speaking to AffPapa about Quebec's gambling scene, she laid out a province split in two: a thriving, decades-old land-based industry running through Loto-Québec — Casino de Montréal, VLT-stocked bars, lottery counters on every corner — sitting next to a regulated online offering, Espacejeux, that never really caught on. Most Québécois play offshore instead, chasing better bonuses and deeper game libraries. Her read: that's not a scandal so much as a market that hasn't been opened to real competition the way Ontario's has. Until Quebec follows Ontario and Alberta's lead, expect the offshore share to keep growing. Her advice for players picking an offshore site stayed consistent with her usual checklist — a recognised licence (MGA, UKGC, Kahnawake), a fairness seal like eCOGRA, and a padlocked https connection before anything else.
For a feature on prediction markets, she broke down why an industry that was slow to clock the Metaverse and sweepstakes waves is racing to keep up with this one. The mechanics: users trade YES/NO contracts on real-world outcomes — sport, politics, whatever's on the board — with the platform running the marketplace rather than setting odds like a bookmaker. In the US that puts them under the CFTC federally, with individual states such as Michigan pushing back where contracts start to resemble traditional sports wagers. Casino.org's approach is to treat them like any other gambling product — full reviews, the same scrutiny applied to slots and sportsbooks — with the site's Chief Gaming Officer manually checking listings against the apps themselves. Her shortlist for readers: Kalshi for the best all-round experience, Crypto.com for crypto-first users, Underdog for fantasy fans chasing bonus entries, and Novig for a fee-free, exchange-style sports market.
— performance receipt —
— what colleagues say —
I've been fortunate enough to work alongside Jemma for almost a year and I get to continuously learn from her expertise. Her 10+ years in the industry and sharp eye for detail make her invaluable.
Working alongside Jemma is a pleasure. Her vast experience across all aspects of iGaming brings invaluable insights, and her passion for the industry shines through in everything she does.
— watchlist —
— personal effects —
People love writing this industry off, and I think that's lazy — nothing else moves this fast or takes this many creative swings. I've been at it long enough to stop being surprised by it. Mostly.
If you're wondering what I'd play forever: Mental by NoLimit City. Horror-movie theme, a 66,666x top prize, an "insane" volatility rating that means the big wins don't come around often. When they do, they're worth the wait.
— contact the desk —